Beyond brainstorming – Turning ideas into action
Brainstorming is a process used by many organisations to involve people in generating ideas, for specific issues, or the development of strategic and operational plans. It’s an effective and productive way of engaging people in thinking about future possibilities.
Our Beyond Brainstorming tool can be used in any combination of web and face-to-face interactions to develop creative ideas, these can be organised into themes, using any criteria that is important to the project.
The tool uses robust statistical techniques, such as cluster analysis and multi-dimensional scaling, to analyse the generated ideas and group them by critical factors such as importance and feasibility.