Michelle O’Brien.

BCom - Business Studies

Michelle is a Associate at Synergia and is a specialist in digital strategy and digital disruption in the health and social sector.


She has a Business degree with over 30 years commercial experience working in Sales ,Sales Management, Marketing and Strategic Planning roles for organisations which included ANZ, Reuters, Oracle and MedicalDirector. She has consulted on the implementation of digital solutions in Allied, Afterhours, Aged Care and Mental Health.

Michelle has worked on the implementation of patient engagement solutions, medication management, electronic referrals and Telehealth.

She is passionate about interoperability as an agent of change in health and social care and has the ability to quickly identify and connect people which solutions that complement to add value and increase utilisation.

She has consulted with practice groups, start-ups ,venture capitalists, corporates and government on digital health and commercialisation strategies.

Her past clients have included NSW Department of Health, Allscripts, Automed Systems, BPAC, Strata, Hotdoc, The BlackDog Institute, Sonic and many more. She has a depth of understanding of the digital health ecosystem and uses her extensive network to connect like-minded people to drive innovation through technology.

key skills include

Digital health, commercialisation, strategy, implementation, partnerships, alliances